According to Next Move Strategy Consulting, the China Electric Shaver Market is poised for substantial growth in the coming years, with an anticipated market value of USD 3.07 billion by 2030. The market is expected to register a compound annual growth rate (CAGR) of 8.4% by 2030. This growth is driven by the rising demand for high-quality grooming tools, growing consumer awareness about personal care, urbanization, and advancements in electric shaver technology.
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Market Overview
The China Electric Shaver Market is part of the broader battery- or electricity-powered grooming equipment segment, which focuses on providing efficient and user-friendly solutions for shaving. Electric shavers are designed with rotating or fast-moving blades that are sheltered under a protective sheath, allowing users to trim hair without direct contact with the skin. These devices cater to various shaving needs, including facial and body hair, and are particularly popular due to their convenience, portability, rechargeability, and low-maintenance requirements.
As compared to traditional manual razors, electric shavers have significantly reduced instances of skin irritation and eliminated the need for shaving creams, making them an attractive grooming tool for many consumers. This increased focus on user comfort and ease of grooming presents a unique opportunity for market growth.
Rising Personal Care and Beauty Sector Boosts Market Demand
The fast-growing personal care and beauty sector in China is a major driver of the electric shaver market. As consumers become more conscious of their grooming and self-care habits, there is an increasing demand for advanced tools that cater to diverse needs. According to the Global Wellness Institute, the global personal care and beauty market was valued at approximately USD 1,088.7 billion in 2022, growing at a rate of 3.9%. In China, changing consumer behaviors and the continuous evolution of beauty and grooming products are further fueling the demand for electric shavers.
Electric shaver manufacturers are responding to this shift by incorporating advanced features such as skin-sensitive technology, versatile attachments, and ergonomic designs. These innovations meet the varied needs of consumers, from facial grooming to body shaving, contributing to the market’s rapid expansion.
Urbanization Fuels Market Growth
Urbanization in China is another key factor driving the growth of the electric shaver market. The increasing number of urban dwellers, who lead busier and more fast-paced lives, is creating a larger consumer base that values convenience and efficiency in their grooming routines. In 2022, China’s urban population reached approximately 897.58 million, reflecting a growth rate of 1.66% from the previous year. This growing urbanization leads to higher demand for portable, quick, and easy-to-use grooming tools, with electric shavers emerging as a preferred choice for many consumers.
The demand for electric shavers in urban areas is expected to continue to grow as consumers seek products that meet the needs of modern lifestyles. Manufacturers are keen to design electric shavers that cater specifically to the preferences of urban dwellers, which is helping to fuel the overall market expansion.
Challenges from Alternative Products
Despite the promising growth trajectory, the electric shaver market faces challenges from alternative products such as traditional cartridge razors. Manual razors are often less expensive and require no batteries or electricity, which makes them attractive to budget-conscious consumers. Furthermore, manual razors are easy to use and maintain, and can be preferred in regions with unreliable power supply or for those seeking simpler grooming tools.
However, electric shavers still offer distinct advantages in terms of convenience, skin protection, and the ability to provide more consistent and comfortable grooming experiences, especially for consumers who value modern grooming technology.
Sustainability: A Key Opportunity for Innovation
Sustainability is emerging as a significant opportunity for electric shaver manufacturers to differentiate their products and align with evolving consumer values. With growing environmental awareness, many consumers are actively seeking eco-friendly products that reduce their environmental footprint. This shift in consumer behavior is prompting brands to adopt sustainable materials and practices in the production of electric shavers.
For instance, Braun’s Series 9 Pro shavers are produced exclusively using renewable energy, and Philips has committed to using renewable electricity in the manufacturing of its blades. Philips also uses recycled paper in its packaging and provides an Eco Passport with each product, emphasizing the company’s dedication to sustainability. Such initiatives are helping brands build loyalty and cater to the growing demand for green products, positioning them for long-term growth in the market.
Dominance of Foil Shavers and Rechargeable/Cordless Models
By product type, foil shavers hold the largest market share in China, accounting for nearly 48% of the market. Foil shavers use thin, perforated metal sheets to cover oscillating blades, providing a smooth and consistent shave while minimizing skin irritation. This makes foil shavers particularly popular among users with sensitive skin or those seeking precise grooming along contours such as sideburns and beards.
In terms of power source, rechargeable/cordless electric shavers are expected to witness the highest growth rate, with a CAGR of 9.1%. These devices offer the convenience of being battery-powered and can be recharged for repeated use. Cordless operation enhances portability, making them ideal for travel or on-the-go grooming. As battery technology improves, electric shavers are becoming more efficient, offering longer usage times and faster charging, which contributes to their growing popularity among consumers.
Competitive Landscape
The China electric shaver market is highly competitive, with several key players leading the industry. Major companies operating in this market include Procter & Gamble, Xiaomi Corporation, Koninklijke Philips N.V., Panasonic Holding Corporation, Andis Company, Ningbo Kaili Holding Group Co., Ltd., Shanghai Feike Electric Co., Ltd., and Spectrum Brands, Inc., among others. These companies are actively engaging in product innovations, launches, and market expansions to maintain their dominance in the rapidly evolving market.
Notable recent developments include:
Philips launched a limited edition of transformers-inspired shavers in May 2024, featuring designs inspired by Optimus Prime, Bumblebee, and Megatron.
Panasonic unveiled the Series 900s electric shaver in August 2024, offering enhanced control and performance with five Japanese stainless-steel blades and a high-speed motor.
Xiaomi launched the Mijia Electric Shaver S200 in March 2024, featuring a dual-layered blade system and IPX7 waterproofing for a close shave and easy cleaning.
YooseTech introduced an innovative mini shaver in March 2024, offering portability and advanced technology in a compact design.
These companies, along with others in the industry, are focusing on innovation, quality, and meeting evolving consumer demands to stay competitive in the growing China electric shaver market.
Conclusion
The China electric shaver market is on track to experience significant growth over the next several years, driven by the increasing demand for convenient, efficient, and high-quality grooming tools. With rising awareness about personal care, the growth of urbanization, and a shift toward sustainability, the market is expected to reach USD 3.07 billion by 2030, registering a CAGR of 8.4%. Companies that innovate with advanced features, eco-friendly practices, and consumer-centric designs are well-positioned to capture a larger share of this growing market.
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